haku: @author Batra, R. / yhteensä: 10
viitteet: 1-10 / 10
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 otsikkovuositekijä
1.
Consumer attitudes toward marketplace globalization: structure, antecedents and consequences
International Journal of Research in Marketing
2007 : VOL. 23:3, p.227-239
 2007 Alden, D. L.
Steenkamp, J. E. M
Batra, R.
2.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
3.
Consumer-level factors moderating the success of private label brands
Journal of Retailing
2000 : SUMMER, VOL. 76:2, p. 175-192
 2000 Batra, R.
Sinha, I.
4.
When does advertising have an impact? A study of tracking data
Journal of Advertising Research
1995 : SEP-OCT, VOL. 35:5, p. 19-32
 1995 Batra, R.
5.
Attitudinal effects of ad-evoked moods and emotions: the moderating role of motivation
Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 199-215
 1994 Batra, R.
Stephens, D.
6.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17, p.440-453
 1991 Olney, T.
Holbrook, M.
Batra, R.
7.
Consumer Responses to Advertising: The Effects of AD Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 440-453
 1991 Olney, T.
Holbrook, M.B.
Batra, R.
8.
The Role of Mood in Advertising Effectiveness
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 203-214
 1990 Batra, R.
Stayman, D.M.
9.
Affective responses madiating acceptance of advertising.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 234-249
 1986 Batra, R.
Ray, M. L.
10.
Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445
 1986 Batra, R.
Ray, M. L.
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